GLOSSARY

Hospitality Sales & Digital Glossary

Plain-language explanations of key terms used in hotel sales, pricing, revenue management, contracting, distribution, audits and digital business.

54 terms

Alphabetical index

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Hospitality Sales & Digital Glossary

ADR

Allotment

BAR

Bedbank

Booking engine

Booking lead time

Booking pace

Business-to-Business sales

Call to Action (CTA)

Channel manager

Channel mix / Sales mix

Commercial audit

Contracting

Conversion

Conversion tracking

CTA and CTD

Direct sales

Distribution cost

DMC

FIT

Free-sale

GEO

Health & Safety audit

Landing page

Market redistribution

MICE

Net rate and net revenue

No-show

On-request

OTA

OTB

Performance marketing

Pickup

PMS

Pre-opening

Pricing

Promotion stacking

Property readiness

Rate and availability parity

Rate plan

Release period

Repositioning

Revenue leakage

Revenue management

RevPAR

Room and rate mapping

Sales pipeline

SEO

Source markets

Stop-sale

Tour operator

User journey

Virtual card

Website audit

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