Too dependent on Booking.com and Expedia
Sales rely on a few platforms while other channels remain underdeveloped.
Own a hotel?I help you sell it better.
From pricing and distribution to partners and new markets, I work with hotels to strengthen sales and create more opportunities for reservations.
I can join before opening or support an established hotel looking for a clearer and more effective sales approach.
Big-hotel experience. Personal attention to every property.
16+
years of experience
5.000+
accommodation units across portfolios
2.000+
business partners and contacts
Professional experience
DiRev projects and partnerships
Brands reflect professional career experience, not necessarily current DiRev clients. Figures are cumulative.
Common hotel sales challenges
A hotel can be full and still have room to improve its sales.
It is not only about how many rooms are sold, but also at what rate, through which partners and at what cost.
Pricing without a clear strategy
Discounts and rates do not always follow demand, seasonality or the hotel’s goals.
Untapped markets and partners
The hotel lacks active agencies and tour operators, or the time to develop them.
Systems and processes are not aligned
Booking systems, sales channels and front-desk work do not always connect.
The goal is not to stop using Booking.com. It is to understand the role and cost of every sales channel.
Setting prices is not enough. The whole sales operation needs to work together.
Pricing, channels and partners should support the same goals. DiRev helps connect hotel sales planning with practical delivery.
Smarter pricing decisions
Rates that reflect demand, seasonality and the property’s opportunities.
More ways to sell
A better balance of online platforms, direct bookings and international partners.
More than recommendations
Hands-on support with agreed sales activities, negotiations and implementation.
Where is your hotel today?
Choose the situation that sounds closest to yours. You do not need to know exactly which service you need.
Your hotel operates, but sales could improve.
A clearer approach to pricing, distribution, systems and sales processes can help.
Improve existing salesOpening a hotel or hospitality property?
Rates, channels and systems work best when prepared before the first bookings.
Prepare for openingLooking for new partners and markets?
We develop tour operator and agency relationships and explore new markets.
Grow partnership salesHotel sales support
How can I help your hotel?
We can focus on one area or work together on improving the wider sales operation.
Pricing and revenue management
Setting and adapting rates to demand, seasonality and hotel goals.
Learn moreBooking.com, Expedia and sales channels
Better organisation of online sales, promotions and distribution.
Learn moreHotel contracting and B2B partners
Connecting with agencies, tour operators and international distribution partners.
Learn moreHotel sales representation
Representing the hotel, negotiating and developing new opportunities.
Learn moreNew hotel: from pricing to first bookings
Preparing rates, systems, channels and partnerships before opening.
Learn morePricing, reservations and channel review
Reviewing rates, sales channels and agreements with practical recommendations.
Learn moreFrom the first conversation to implementation and follow-up
Understanding the situation
We discuss your hotel, current sales and business challenges.
Setting priorities
We identify the most useful improvements and where to begin.
Scope and implementation
We agree the scope, responsibilities and terms before carrying out the work.
Monitoring and adjustments
We review outcomes and adapt activities as needed.
Experience in practice
Real challenges. Practical results.
Anonymised examples from my professional career and hotel projects.
Reorganising a hotel portfolio’s sales
Challenge: Too many room categories and a need for better sales organisation and market development.
What changed: Reduced room categories from 17 to 6, improved pricing, reorganised the team and developed 20+ new partner relationships.
Outcome: Revenue budgets exceeded by 17% at one hotel and 2% at the other.
Reactivating independent hotel sales
Challenge: Sales taken over late, with unanswered enquiries and limited guest communication.
What changed: Reactivated sales, improved enquiry handling and secured new group bookings.
Outcome: Approximately €100,000 more accommodation revenue year over year (YOY).
Commercial strategy for a seasonal hotel
Challenge: A clearer pricing plan, sales channel approach and international partnerships were needed.
What changed: Developed next-season pricing, new packages, priorities and better reservation and sales-cost monitoring.
Outcome: A clearer commercial plan and structured performance tracking. Future financial impact is not yet established.
Examples include professional career experience and consulting projects.
Sometimes the right partner is already looking for a hotel like yours.
Through ongoing work with international agencies and tour operators, I hear about opportunities for destinations, properties and new partnerships.
If your property fits a relevant opportunity, we can explore potential introductions and cooperation.
International network
Your hotel might be just what a partner is looking for.
From hotel operations to international sales.
I have built over 16 years of experience in hotel sales, international market development, pricing and partnerships.
I have worked both in major hotel groups and with independent hotels. I know the difference that good organisation and the right partners can make.
I founded Direct Revenue Consulting to bring big-hotel experience to hotels with a personal approach. You do not have to be a large hotel chain to sell like the big players.
More about meFrequently asked questions
Before our first conversation
No. I work with independent, boutique and larger hotels. What matters is the support required, not only the number of rooms.
Let’s start with your hotel
Let’s talk about your hotel.
Whether you want to improve an existing hotel’s sales, find new partners or prepare a new opening, I would be glad to hear about your plans. Tell me a little about your property and we can see if working together makes sense.